The Australian advertising landscape in 2026 is defined by a shift towards Hybrid Intelligence.

The win caps off a big month of local and global recognition for the agency’s work and wins.

HERO has stormed into 2026 in top place according to a groundbreaking new ranking by TrinityP3 and B&T.

HERO’s public awareness campaign for The NSW RFS “One Ember Can End It” is a stark reminder that it doesn't take a wall of flames to destroy a home.

We’re closing out the year in style, celebrating Bec, Susan, and Katelyn for their selection to Campaign Brief’s Creative Circle. Their insightful perspectives on the year’s Ads of the Month exemplify the brave thinking and fierce passion that drive our industry forward.

HERO received two silvers and bronze for its innovative AI-powered 'Transit Tales for Mastercard' at the One Asia awards.

HERO Tops Best AI, Technology and Innovation Ad Agencies in AdNews Agency of the Year Shortlist

Australia's 'Top Indie' Creative Ad Agency Named By Campaign Brief: HERO

Campaign Brief has ranked HERO 6th among Australia’s hottest creative agencies in its annual 2025 Hot List.

Toyota Australia, in partnership with independent agency HERO, has launched the new GR Yaris, including its auto variant, to bring the brand’s rally pedigree into the everyday.  

We hear a lot of talk about AI and creativity. Well here’s an idea that combines both.

We’re so proud to see HERO recognised at the Mumbrella Awards for another year running, this time for our Fujifilm Australia Mindography campaign, a big-hearted idea brought to life with our brilliant partners at Instax.

The recognition overnight of HERO’s Mindography campaign for Fujifilm Instax in the Cannes Digital Craft Lions adds another global accolade for this groundbreaking work.

HERO has brought home two new coveted trophies from Spikes Asia. BRONZE in Brand Experience & Activation – Integrated Campaign for Toyota Motor Corporation: The C-HR Diamond Collection SILVER in Digital Craft – AI Storytelling for instax Australia: Mindography.

HERO has been named Australian Agency of the Year at the Global WINA Festival (World Independent Advertising Awards). The win also marks the first time in the Festival’s 10 year history an Australian agency has appeared in the global award show’s Top 10 winners.

HERO Brisbane's group CD shares how her work has changed over the last year as part of LBB’s Creativity Squared series

Ben Lilley has been named the global WINA Festival's Jury Chair for its 10th year anniversary celebrating the best of global independent creativity, to be held in Ibiza.

HERO’s founder Ben Lilley becomes the latest to face Greg ‘Sparrow’ Graham’s Fast 10 questions. Here, he reveals his thespian past, erroneous stint as a marketing manager and why his mum thinks he wrote ‘Dumb Ways To Die’.

Australia’s top creative agencies, as judged by the world’s leading award shows.

This year marks the first time that LIA is introducing the Direct competition. Both Integration and Direct campaigns evolve based on the interaction of people and the different touch points. Integration is Innovation, Influence and Impact.