We hear a lot of talk about AI and creativity. Well here’s an idea that combines both.
What happens when classic literature meets cutting-edge technology? Mastercard’s latest campaign, Transit Tales, is a world-first AI-powered storytelling platform designed for Australia’s daily commuters.
Across Sydney’s train and metro network, more than 1.2 million travellers can now enjoy customised audio experiences that remixes eight beloved classics, from The Great Gatsby and Romeo and Juliet to The Jungle Book and Dracula, with an unexpected literary genre, Mystery Thriller, Dystopian Adventure, Superhero Saga or Science Fiction.
By pulling real-time transit data, Transit Tales matches each commuter’s journey length to an AI-generated narration, blending story and genre in unexpected ways. Each story is accessible in both audio and transcript formats, with links to purchase the originals via Amazon Australia. With nearly 30% of Australians not having read or listened to a single book in the past year, but more than half wanting to do more, this campaign brings literature back into daily commutes.
