HERO Launches Rally-Bred Toyota GR Yaris ‘Nice to Know It Could’ Campaign, Fuelled by Amyl And The Sniffers

Toyota Australia, in partnership with independent agency HERO, has launched the new GR Yaris, including its auto variant, to bring the brand’s rally pedigree into the everyday.  

Titled ‘Nice to Know It Could’, the hero spot leverages the insight that car enthusiasts are drawn to the extreme capabilities of their performance machines, even if they’re not used. With World Rally Championship engineering at its core, the GR Yaris can tackle everything from the most unforgiving rally stages to the most regular weekday commute.  

The multichannel campaign spans TV, BVOD, SVOD, cinema, digital, OOH and social, supported by gamified environments and a behind-the-scenes content series.  

Shot in Williamstown and Parwan Ride Park, the 60-second hero film merges suburban and rally worlds and includes a seven-metre-high fast-food drive-through window, only accessible via a mid-air jump, among other breathtaking stunts. Directed by Sam Walker of Exit Films, the cinematic spot showcases high-intensity stunt driving set to Melbourne punk sensation Amyl and The Sniffers’ track “Hertz.” 

Vin Naidoo, Chief Marketing Officer, Toyota Australia says, “We set out to capture the exhilaration that comes with a car and driver moving as one. With the GR Yaris, that visceral connection is immediate and instinctive, turning even the most ordinary roads into something extraordinary. The film is our way of letting audiences experience that sensation for themselves, not just in what they see, but in what they feel, even though the stunts are out of the realms of possibility for everyday drivers.”  

Shane Geffen, Executive Creative Director, HERO says, "You’d never need to push a performance car like the GR Yaris to its limits during everyday driving, but there’s comfort in knowing you could rather than needing it to. We’re proud to partner with Toyota and Exit to bring this insight to life in a bold and memorable way.”  

The launch continues HERO's long-standing creative partnership with Toyota across their GR portfolio, and follows a run of award wins with the C-HR Diamond collection most recently taking home Bronze at this year’s Spikes Asia and a Grand Prix at the World Independent Advertising Awards.