You don't need a roster

The agility and spirit of an award-winning independent network, integrated with the scale of the world’s largest global groups.

McCann Australia
Smart Consulting
JSA Creative
The Red Republic

Marketing integration made simple

HERO represents a unique offering in the Australian market by delivering the best of both worlds: local smarts at global scale. Integrated with McCann Worldgroup and IPG, we deliver through three simple principles:

Simplicity, Agility and Creative Effectiveness.

Hero Star

Local smarts Global scale

We hero Simplicity

Our businesses offer sophisticated creative marketing and technology services, but working with HERO could not be simpler. Our clients enjoy single-source management of their complete marketing needs, with a single HERO point of contact integrating a collective of best-in-class marketing communications specialists. From digital, data, design and technology, to media, public relations and content. We make every brand the hero of their own marketing success.

We hero Agility

HERO is a post-COVID business model, born out of the challenges of the pandemic. When crisis hit, we made sure our clients weren’t. As an independent business unencumbered by traditional agency legacy issues or structures, we were able to seamlessly transition to a virtual national model. Utilising cloud-based technology and platforms to maintain seamless business delivery. We call this Borderless Creativity.

We hero Creative effectiveness

Creativity is the ultimate competitive advantage. And the most powerful driver of marketing effectiveness. HERO brings together the only agencies in Australia to be recognised with both the Cannes Lions Grand Prix for Creative Effectiveness and as the most awarded in the world. And with Borderless Creativity, our national award-winning talent is available to every brand and client, no matter where they may be based.


Our national group is able to rapidly integrate a complete marketing-services offering that is diverse, creatively inspired and seamless.