Ben started as a creative with Australia’s leading local and global agencies before launching his own independent SMART. In 2011, SMART was acquired by IPG seeing Ben named McCann CEO. McCann Australia was soon the world’s most awarded agency and Australia’s most effective, achieving global acclaim for campaigns including “Dumb Ways to Die”, the most awarded in advertising history. In 2016, Ben was named McCann Worldgroup Asia Pacific Creative Leadership Chair, overseeing creative excellence and setting new McCann creative and effectiveness records across the APAC region. In 2020 Ben launched HERO as a new independent, integrating creative, media and technology through Borderless Creativity.

A financial and business management professional, Zain’s qualifications and memberships span The Institute of Chartered Accountants, Certified Practicing Accountants, Institute of Internal Auditors and being a fellow of the Governance Institute of Australia.

He maintains full oversight of our finance and commercial support services. Having led multidisciplinary teams for over 12 years in two creatively recognised advertising agencies, Zain is a passionate and highly effective leader, driven by his core focus on people, process and technology.

Possessing a unique background split between Creative and Media Agencies in the U.K., Asia and Australia, James is one of Australia’s most experienced agency changemakers. His leadership roles have spanned some of the world’s most progressive integrated agencies.

Launching his career in London with creative powerhouses Lowe Howard-Spink and BBH, Greet’s first regional leadership role was with Saatchi’s China before settling in Australia. As CEO at OMD, he led and revived the agency to be crowned the first Media Agency to win B&T and AdNews Media Agency in the same year, eventually becoming Media Agency of the Decade. Then as a regional CEO of Mindshare (across ANZ, Japan and Korea), he saw the agency double its size in Australia and be named Mindshare Worldwide’s country of the year.

Now after nearly two decades in Australia, James has built a reputation described by Mumbrella as “one of the most respected and experienced operators in the media space, having run some of the biggest media agencies around. Not many others have had as much impact over the years.”

As an unconventional hybrid operator, Trudi’s career has seen her work in media and advertising agencies across strategy, commercial and people and culture roles. In her agency career she worked in the UK and Australia at some great places to work that were award winning not only for their client work but importantly their inspiring cultures including Naked London, OMD, Ikon and CHE Proximity.

More recently Trudi spent the last 5 years as a client-side Marketer at carsales.com Ltd. As the Marketing Transformation Director, she worked on brand planning, MarTech and growth leading cross functional programmes within the business. Her most recent two years at carsales were spent as the General Manager of Marketing for Placie, a mobility start-up incubated within the carsales Group.

As an inside out marketer, Trudi believes in the importance of brand building within the business. People, purpose, place and process are her thing.

With deep experience as both a client-side CMO and agency CEO, Erin’s passion is applying her real-world knowledge and proven methodologies to help businesses create sustainable growth in revenues, profits and brand value. A specialist in the area of decision-support, Erin brings a wide variety of decision-making tools to help brands make better strategic planning decisions. Formerly CEO of Victorian Tourism and Events Industry Council Marketing as well as GM for Melbourne Aquarium and Underwater World Sunshine Coast and as a current Executive Board Member of Cultural Attractions of Australia, Erin boasts extensive tourism, leisure, event and destination marketing and visitor experience modelling expertise.

A global creative professional, Ben’s career has spanned roles in North America, UK, Europe, Asia, New Zealand and Australia. Ranking among Australia’s most awarded creative leaders of the past decade, Ben has been recognised as one of the top five ECDs in the world at the Cannes Lions and in the Top 10 CCOs in the world on The Won Report.

Ben was most recently CCO at Clemenger BBDO Sydney, which enjoyed its most successful period in history for both creativity and effectiveness during his time there. Before that, he spent six years as regional CCO for Y&R Australia and New Zealand, seeing the agency named the most awarded ANZ network at Cannes and Spikes for three years running.

A passionate advocate for creative effectiveness, Ben believes in logical magic – meaning that brilliant and effective ideas come from deploying both sides of the brain. Although which side goes first is still a mystery.

Roshni returned to Sydney in 2020 from her role as Regional Strategic Lead for Coca-Cola at McCann China, based in Shanghai. Prior to her move, Roshni headed up McCann Australia’s strategic offering as Head of Strategic Planning. Now, ,she is here with us at HERO to help businesses and brands understand the meaningful and tangible role they can play in people’s lives.

A global planning professional, Roshni’s career has spanned multinational strategy roles from regional planning director at BBH India to Saatchi & Saatchi China and Los Angeles, 72 & Sunny in Los Angeles and BBDO Chicago.

A passionate advocate for creative effectiveness, Roshni is committed to our vision to unashamedly be the best creative and effective agency across every client and campaign.

Tim is an entrepreneurial strategist who is passionate about using marketing technology to drive growth. After beginning his career at MySpace, he went on to work for Clemenger BBDO, Ogilvy and DT/AQKA prior to founding his own agency B.B.E. This agency was focused on strategy-first, technology agnostic solutions for brands and start-ups who wanted higher performance from their marketing programs.

After 6 years of growth, B.B.E was acquired by the HERO group and Tim joined the HERO team as Managing Director of our Melbourne operation.

With over 25 years industry experience, Jeremy’s expertise in professional client relationship management enables him to coordinate the resources needed to service projects, build strategic operational plans and deliver comprehensive integrated campaigns.

As the senior account contact, Jeremy leads our clients’ marketing and advertising strategies to formalise briefs, liaise with the creative teams, manage budgets and ensure on-time delivery and clear lines of communication. His ability to plan and strategise enables him to synthesise requirements into a clear direction for our creative, account service, digital and technology teams.

Jeremy is focused on establishing and maintaining quality systems and management processes to meet every clients’ specific needs and expectations, ensuring project obligations are on-track and milestones are met. He is an experienced agency leader, team leader and project manager.

Cinnamon built her career in production companies including The Pound and EXIT Films and global agencies Leo Burnett, DDB and McCann. From her roles as a production manager, casting assistant and post producer, all the way through to National Head of Broadcast for HERO today, there’s nothing Cinnamon doesn’t know about TV and film production.

With an encyclopaedic production knowledge and great respect for creativity, Cinnamon loves all aspects of what her work entails. This not only involves the creative output and management of briefings, budgets and timelines, to actively juggling the different needs and expectations of all parties involved in a job.

Cinnamon enjoys wonderful industry relationships built over many years of respectful and successful collaboration. Ever curious and passionate about the creative talent in the broadcast industry, she has a keen eye for finding the best people and partners for every project.

This shines through in Cinnamon’s body of work, which is as awarded as it is varied from a production career spanning more than 25 years.

A passionate believer in the power of creativity to transform businesses and drive long-term growth, Simon has held senior roles at some of the world’s best agencies who share this belief, such as Wieden + Kennedy and BMF. He is a leading force for creative effectiveness for our clients across Australia.

Simon is a strong believer in the role that truth, and the research and data analysis needed to arrive at the truth has to play in the development of strategies that enable the creation of original and populist creative work. A passionate entrepreneur, Simon also co-founded exclusive provedore Madame Truffles, which he sold in 2018.

“In the modern world of business, it’s useless to be a creative, original thinker unless you can also sell what you create.”

What David Ogilvy wrote is as pertinent today as it was in the 60s. It’s never been easier to create a product, service or technology, but it’s never been harder to sell it to consumers, investors and stakeholders. Adam brings commercial and cultural acumen to this challenge, and as a strategist naturally does, turns it into opportunity.

Adam Beaupeurt is an award-winning strategist who co-founded B.B.E in 2014. B.B.E was founded to help organisations capitalise on new consumer behaviour, new channels and new technologies, and here, Adam has driven digital transformation and communication programs for Medibank, Qantas, Tourism NZ, and Specsavers, among a whole host of other ambitious clients. B.B.E joined HERO in 2020 to support the group’s clients on these journeys.

During the course of the past six years, Adam has evolved from practitioner to people leader — forming a philosophy which aims to bring balance back into the agency working environment, with a firm focus on happy people before anything else. Balance is represented by inclusivity, quality of life, flexibility and personal growth.

Prior to B.B.E, Adam spent close to a decade working for WPP leading big brands such as Westpac Group, Macquarie Group, Officeworks, and IBM through an age of creative and digital change. During this long stint Adam spent time with the offices in Melbourne, Sydney, Hong Kong, Singapore and Shanghai. Adam is a 2019 Scholar of The Marketing Academy and has taught Strategic Thinking at Miami Ad School. And back in 2009, for his involvement in Melbourne nightclub ‘Sorry Grandma!’, Adam was awarded finalist for ‘Nightclub of the Year’. (Yep, seriously.)

With over 20 years’ experience in marketing, branding, and communications in Australia and Europe, Dominic cut his teeth at leading agencies such as Clemenger BBDO in Australia and McCann-Erickson London.

He established his business development prowess early, with an impressive new business record in roles for Landor – winning major clients such News Limited, Carlton United Breweries, and General Mills– and later at Blue Marlin, where as General Manager and then Managing Director, his clients included GlaxoSmithKline, Reckitt Benckiser, Schweppes, and Unilever. Dominic was also Managing Partner at Interbrand in Australia, where he worked with George Weston Foods, McDonald’s, and on the re-branding of Telstra.

Across his career, Dominic has kept a desire to innovate – and to find new ways to do so, at the heart of what he does. Returning to Landor in 2011, he helped the business double in size, and ushered in a new Major Innovations capability, before moving to Cowan as CEO and Head of Global Growth where he worked extensively across APAC, re-positioning the business as an Innovations and Communications Consultancy and reinvigorating the client base.

Ella’s the Executive Producer at HERO leading all thing digital production – CX, marketing and anything in-between. Previously, Ella worked in production and account management roles at global agencies including Clemenger BBDO, Ogilvy and R/GA, on clients including National Australia Bank, Westpac, Mars, CUB, BMW/MINI and Toyota.

Ella loves working at the intersection of strategy, creative and technology, creating meaningful, boundary-pushing work that ladders up to organisational goals.

Kate is a unique individual with expertise in the use of analytics and performance measurement in creative businesses. A strong believer in balancing long term and short term goals Kate is also actively involved in academic research to improve accountability of advertising and demonstrate the value of creativity.

With over 20 years’ experience in marketing research, media and analytics Kate has worked for a diverse range of agencies and clients, including as General Manager of Annalect where she was responsible reporting, analytics, planning tools and training programmes on data driven decision making.

Ian is an industry awarded Media Strategist with over 24 years’ experience in the Australian media industry. Ian started his career as a media buyer at J. Walter Thompson (JWT) working on blue chip clients such as Kellogg’s & Unilever. Quickly progressing into Strategy, Ian worked at one of Australia’s first Strategy-only media agencies, The Media Palace.

In 2001, Ian joined the principals of The Media Palace in their new joint venture bellamyhayden. In the six years Ian worked there it went on to become Australia’s most awarded media agencies.

Ian joined MATCH MEDIA in 2007 as Strategy Director, elevating MATCH’s Strategic capabilities. MATCH subsequently went on to be voted No.1 for Strategy by Mumbrella two years running.

Most recently, Ian held the position of National Chief Strategy Officer at OMD working across a range of clients and industries including NSW Government, McDonald’s, Suncorp & Telstra.
Ian joins HERO as the National Connections Director, which looks to incorporate Borderless Creativity in terms Paid, Owned & Earned channel planning.