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A creative to the core, Ben began his career in the creative departments of some of Australia’s most respected ad agencies, including George Patterson, McCann and DDB Needham, where he received numerous international awards for his work before launching his own full-service creative agency SMART in 2000.

With offices in Sydney, Melbourne, Queensland and Auckland, SMART was acclaimed for its work for brands including adidas, ANZ Bank, Coca Cola, Dulux, Ferrero, Levi’s, McDonald’s, News Limited, SEEK, Specsavers, Unilever and Vodafone. Before its acquisition by McCann Worldgroup, SMART was an indie creative force, recognised in numerous global award shows, and as a B&T Agency Employer of the Year and a BRW Fast100 company.

In his time as McCann’s Australian Chairman & CEO, Ben ushered the agency into a period of further creative excellence that saw McCann Melbourne named the world’s most awarded creative agency and Australia’s most effective agency, and achieved global acclaim most notably for its “Dumb Ways to Die” campaign for Metro Trains – the most awarded campaign in advertising history.

A financial and business management professional, Zain’s qualifications and memberships span The Institute of Chartered Accountants, Certified Practicing Accountants, Institute of Internal Auditors and being a fellow of the Governance Institute of Australia.

He maintains full oversight of our finance and commercial support services. Having led multidisciplinary teams for over 12 years in two creatively recognised advertising agencies, Zain is a passionate and highly effective leader, driven by his core focus on people, process and technology.

Possessing a unique background split between Creative and Media Agencies in the U.K., Asia and Australia, James is one of Australia’s most experienced agency changemakers. His leadership roles have spanned some of the world’s most progressive integrated agencies.

Launching his career in London with creative powerhouses Lowe Howard-Spink and BBH, Greet’s first regional leadership role was with Saatchi’s China before settling in Australia. As CEO at OMD, he led and revived the agency to be crowned the first Media Agency to win B&T and AdNews Media Agency in the same year, eventually becoming Media Agency of the Decade. Then as a regional CEO of Mindshare (across ANZ, Japan and Korea), he saw the agency double its size in Australia and be named Mindshare Worldwide’s country of the year.

Now after nearly two decades in Australia, James has built a reputation described by Mumbrella as “one of the most respected and experienced operators in the media space, having run some of the biggest media agencies around. Not many others have had as much impact over the years.”

Pat is a professional brand-builder, bringing more than two decades of experience in behavioural change creative across every industry category at world-leading agencies in London, the wider APAC, and Australia.

Having ranked in the top five ECDs and top 10 CCO’s in the world, both at Cannes Lions and the global Won Report, Pat was the first ever winner of the ‘Creative Of The Year’ at the Australian Creative & Effectiveness Awards, and remains the only Australian Creative Director to have had his work both awarded by TED and housed in London’s Design Museum.

Pat has created many memorable campaigns for brands such as AGL, Mastercard, L’Oréal, Coca-Cola, Holden, Ford, Google, GSK, Metro Trains, Specsavers, V/Line and Australia’s federal and state governments. He has been recognised as the number one Art Director and number four Writer in the world, with his famed “Dumb Ways to Die” campaign currently the most awarded in the history of Cannes, and the only Australian winner of the Cannes Effectiveness Grand Prix and winner of the APAC Effie Grand Prix.

Passionate about recognising and fostering creative talent, Pat is Australia and New Zealand’s One Club International Board Director and leads the 3% Next Creative Leaders Competition and Portfolio Night. He has been honoured as a Cannes Lion Film Juror, served as Chairman of Judges at the New York Festivals, Spikes Asia, AWARD, Sirens and mentors’ new generations of creatives as an AWARD School and ADMA lecturer.

Roshni returned to Sydney in 2020 from her role as Regional Strategic Lead for Coca-Cola at McCann China, based in Shanghai. Prior to her move, Roshni headed up McCann Australia’s strategic offering as Head of Strategic Planning, and she’s now back with us to help businesses and brands understand the meaningful and tangible role they can play in people’s lives.

A global planning professional, Roshni’s career has spanned multinational strategy roles from regional planning director at BBH India to Saatchi & Saatchi China and Los Angeles, 72 & Sunny in Los Angeles and BBDO Chicago.

A passionate advocate for creative effectiveness, Roshni is committed to our vision to unashamedly be the best creative and effective agency across every client and campaign.

A global creative professional, Ben’s career has spanned roles in North America, UK, Europe, Asia, New Zealand and Australia. Ranking among Australia’s most awarded creative leaders of the past decade, Ben has been recognised as one of the top five ECDs in the world at the Cannes Lions and in the Top 10 CCOs in the world on The Won Report.

Ben was most recently CCO at Clemenger BBDO Sydney, which enjoyed its most successful period in history for both creativity and effectiveness during his time there. Before that, he spent six years as regional CCO for Y&R Australia and New Zealand, seeing the agency named the most awarded ANZ network at Cannes and Spikes for three years running.

A passionate advocate for creative effectiveness, Ben believes in logical magic – meaning that brilliant and effective ideas come from deploying both sides of the brain. Although which side goes first is still a mystery.

A passionate believer in the power of creativity to transform businesses and drive long-term growth, Simon has held senior roles at some of the world’s best agencies who share this belief, such as Wieden + Kennedy and BMF. He is a leading force for creative effectiveness for our clients across Australia.

Simon is a strong believer in the role that truth, and the research and data analysis needed to arrive at the truth has to play in the development of strategies that enable the creation of original and populist creative work. A passionate entrepreneur, Simon also co-founded exclusive provedore Madame Truffles, which he sold in 2018.

A global account service professional, Simon’s career has seen him evolve from his beginnings as a creative copywriter, to a seasoned data and technology expert. He has worked in leading agencies from Auckland to Sydney, London, Amsterdam and New York – with a stopover as a Language Tutor in Seoul, South Korea, along the way!

Simon is dedicated to creating high impact marketing programs through the application of technology, commercial acumen and creativity to drive innovation and results, and has done so for such iconic brands as IBM, Philips, Amex, Citibank, Samsung and Qantas. He has held lead roles in digital and data, social, performance marketing, B2B, strategy and marketing technology, for world-leaders such as Merkle (Dentsu) and Ogilvy & Social Lab.

Still a creative at heart, Simon’s true passion is creative effectiveness. He now leads our creative client services across local and global Sydney clients, including Coca-Cola, CPW, eBay, MasterCard, LinkedIn, L’Oréal, Menulog, Microsoft and Nestlé.

With over 20 years’ experience in marketing, branding, and communications in Australia and Europe, Dominic cut his teeth at leading agencies such as Clemenger BBDO in Australia and McCann-Erickson London.

He established his business development prowess early, with an impressive new business record in roles for Landor – winning major clients such News Limited, Carlton United Breweries, and General Mills– and later at Blue Marlin, where as General Manager and then Managing Director, his clients included GlaxoSmithKline, Reckitt Benckiser, Schweppes, and Unilever. Dominic was also Managing Partner at Interbrand in Australia, where he worked with George Weston Foods, McDonald’s, and on the re-branding of Telstra.

Across his career, Dominic has kept a desire to innovate – and to find new ways to do so, at the heart of what he does. Returning to Landor in 2011, he helped the business double in size, and ushered in a new Major Innovations capability, before moving to Cowan as CEO and Head of Global Growth where he worked extensively across APAC, re-positioning the business as an Innovations and Communications Consultancy and reinvigorating the client base.

With over 25 years industry experience, Jeremy’s expertise in professional client relationship management enables him to coordinate the resources needed to service projects, build strategic operational plans and deliver comprehensive integrated campaigns.

As the senior account contact, Jeremy leads our clients’ marketing and advertising strategies to formalise briefs, liaise with the creative teams, manage budgets and ensure on-time delivery and clear lines of communication. His ability to plan and strategise enables him to synthesise requirements into a clear direction for our creative, account service, digital and technology teams.

Jeremy is focused on establishing and maintaining quality systems and management processes to meet every clients’ specific needs and expectations, ensuring project obligations are on-track and milestones are met. He is an experienced agency leader, team leader and project manager.

As a senior business leader, Carla is engaged at the ‘big picture’ end of all projects, working closely with each client to define their specific objectives and articulate deliverables. Her effective management and engagement skills have seen her forge strong relationships across her career with a number of long-term clients such as Brisbane City Council, Griffith University, City of Gold Coast and Brisbane Open House.

Carla is an experienced agency leader, team leader, project manager and designer. Taking the time to get to know each business and truly understand the way it works; she ensures a successful strategic and creative partnership with every client.

Carla works with key contacts across each business to formalise briefs, synthesising requirements into a clear direction for our creative and client service teams, seeing that we manage budgets, ensure on-time delivery of every promise, and add real value.

Cinnamon built her career in production companies including The Pound and EXIT Films and global agencies Leo Burnett, DDB and McCann. From her roles as a production manager, casting assistant and post producer, all the way through to National Head of Broadcast for HERO today, there’s nothing Cinnamon doesn’t know about TV and film production.

With an encyclopaedic production knowledge and great respect for creativity, Cinnamon loves all aspects of what her work entails. This not only involves the creative output and management of briefings, budgets and timelines, to actively juggling the different needs and expectations of all parties involved in a job.

Cinnamon enjoys wonderful industry relationships built over many years of respectful and successful collaboration. Ever curious and passionate about the creative talent in the broadcast industry, she has a keen eye for finding the best people and partners for every project.

This shines through in Cinnamon’s body of work, which is as awarded as it is varied from a production career spanning more than 25 years.

“In the modern world of business, it’s useless to be a creative, original thinker unless you can also sell what you create.”

What David Ogilvy wrote is as pertinent today as it was in the 60s. It’s never been easier to create a product, service or technology, but it’s never been harder to sell it to consumers, investors and stakeholders. Adam brings commercial and cultural acumen to this challenge, and as a strategist naturally does, turns it into opportunity.

Adam Beaupeurt is an award-winning strategist who co-founded B.B.E in 2014. B.B.E was founded to help organisations capitalise on new consumer behaviour, new channels and new technologies, and here, Adam has driven digital transformation and communication programs for Medibank, Qantas, Tourism NZ, and Specsavers, among a whole host of other ambitious clients. B.B.E joined HERO in 2020 to support the group’s clients on these journeys.

During the course of the past six years, Adam has evolved from practitioner to people leader — forming a philosophy which aims to bring balance back into the agency working environment, with a firm focus on happy people before anything else. Balance is represented by inclusivity, quality of life, flexibility and personal growth.

Prior to B.B.E, Adam spent close to a decade working for WPP leading big brands such as Westpac Group, Macquarie Group, Officeworks, and IBM through an age of creative and digital change. During this long stint Adam spent time with the offices in Melbourne, Sydney, Hong Kong, Singapore and Shanghai. Adam is a 2019 Scholar of The Marketing Academy and has taught Strategic Thinking at Miami Ad School. And back in 2009, for his involvement in Melbourne nightclub ‘Sorry Grandma!’, Adam was awarded finalist for ‘Nightclub of the Year’. (Yep, seriously.)

Tim is an entrepreneurial strategist who is passionate about using marketing technology to drive growth. After beginning his career at MySpace, he went on to work for Clemenger BBDO, Ogilvy and DT/AQKA prior to founding his own agency B.B.E. This agency was focused on strategy-first, technology agnostic solutions for brands and startups who wanted higher performance from their marketing programs.

After 6 years of growth, B.B.E was acquired by the HERO group and Tim joined the McCann team as Managing Director – Digital.