Marketing integration made simple

HERO combines the agility and spirit of an award-winning independent, integrated with the scale of the world’s largest global groups McCANN and IPG. We deliver the best of both worlds: local smarts at global scale. And we do it through three simple principles:

Simplicity, Agility and Creative Effectiveness.

Hero Star

Local smarts Global scale

We hero Simplicity

We offer sophisticated creative marketing and technology services, but working with HERO could not be simpler. Our clients enjoy single-source management of their complete marketing needs, with a single HERO point of contact integrating a collective of best-in-class marketing communications specialists. From digital, data, design and technology, to media, public relations and content. We make every brand the hero of their own marketing success.

We hero Agility

HERO is a post-COVID business model, born out of the challenges of the pandemic. As an independent business unencumbered by traditional agency structures, our national model is built on cloud-based technology and platforms to maintain seamless business delivery. We call this Borderless Creativity.

We hero Creative effectiveness

HERO is #2 on the 2021 Campaign Brief Hot List of Australian agencies. We hero creativity as the ultimate competitive advantage. And the most powerful driver of marketing effectiveness. In fact, we’re the only agency in Australia to have been awarded the Cannes Lions Grand Prix for Creative Effectiveness and been recognised as the most awarded in the world. And with Borderless Creativity, our national award-winning talent is available to every brand and client, no matter where they may be based.