MUSEUM OF AUTHENTICS

MUSEUM OF AUTHENTICS

EBAY · museum of authentics

an exhibition of the world’s most iconic sneakers.

To launch eBay’s Sneaker Authenticity Guarantee, and counter a proliferation of fakes on the platform, we opened a museum with a collection of the world’s rarest, most valuable and most authentic sneakers.

Street art featuring a sign for "The Museum of Authentics: An Exhibition of The World's Most Iconic Sneakers" by eBay; includes an arrangement of sneakers and vintage items in a still-life setting with graffiti in the background.
A collage of three images: people lined up outside a brick building covered in ivy, a group of five people posing with clothes displayed on a wall, and a pair of sneakers with a star logo on a pedestal.
A split image of a sneaker exhibit. The left side shows the entrance to the "Museum of Authentics" with a man reading the text on the welcome wall. The right side displays a man and a child observing a red, white, and black sneaker in a glass case.
Classical painting of a nude woman holding a gray and pink sneaker, with a leaf covering a part of her body.
Renaissance-style portrait of a man in red and black attire holding a modern sneaker with an eBay tag.
Wall with several posters for "The Museum of Authentics" exhibition by eBay, featuring iconic sneakers in classical art style.

The Results

12 million

The Museum of Authentics generated more than 12 million in social reach.

FULLy
booked

All public tickets to the exhibition were fully allocated.

every 2 minutes

A sneaker was sold on eBay throughout the campaign period.

SOLD OUT

Museum merchandise sold out during the activation.