Recognised globally for its innovation and creativity, from D&AD, the One Show and Spikes Asia to Adfest and the Mumbrella Awards.

MINDOGRAPHY used neuroscience and AI to reconstruct and print human memories never captured in photos. The campaign told the story of Nicole Toum, who lost her father in 2018.

Researchers, led by Dr. Paul Scotti at Princeton, used fMRI scans and machine learning to train an AI model on Nicole’s brain activity, as she viewed childhood photos and recalled memories. The AI then generated visual representations of those memories, effectively printing images from her mind.

The campaign marked a true world-first, blending science, emotion and technology to turn intangible memories into tangible, printed moments.