THE C-HR COLLECTION

THE C-HR COLLECTION

A car inspired by a diamond, became one.

To launch the all-new C-HR, a vehicle designed along the angular edges of a diamond, we turned the car into a jewellery collection featuring lab-grown diamonds made from the car itself.

How do you turn a car into a diamond? You need three main elements. A sparkle of brilliance, a bit of patience, and a lot of carbon. Over an eight-month period, we created our diamonds from organic material found in the Toyota C-HR.

Then, partnering with Australian jewellery designer Millie Savage, we created 13 handcrafted pieces available for purchase at https://www.milliesavage.com/

Millie is renowned for her wonderfully eclectic style and unique standout pieces. The perfect collaborator for the C-HR Diamond Collection, inspired by a standout car.

As she herself said, “The whole concept of a car's metamorphosis into diamonds felt like weaving two distinct worlds together, blending automotive innovation with eternal diamonds and hand-crafted jewellery. This unique transformation made the collaboration with Toyota truly inspiring.”

The C-HR Diamond Collection consists of thirteen bespoke pieces, including nine rings, a necklace, bracelet, earrings and a grill. Each inspired by a different part of the C-HR’s show-stopping interior and exterior design.

Client: Toyota
Project: C-HR Collection

Close-up of a tattooed arm adorned with multiple rings and bracelets, resting on a car door with a side mirror reflecting an obscured person.
Person with tattoos and multiple rings on their fingers leaning out of a car window.
Outdoor posters on a concrete wall featuring Toyota and Millie Savage collaboration for C-HR Diamond Collection, showcasing jewelry designs.
Gold ring with square top and four diamonds on a metallic surface
Gold ring with opal stone set on a textured gray surface
Close-up of gold earrings with diamond-like stones on a reflective surface.
Person wearing ornate rings and holding a chain, with tattoos on the hand, reclining in a stylish outfit with colorful embellishments.
Person posing in front of a blue car wearing a decorative outfit with pins, showing a tattoo on their arm.