Bec McCall Is HERO’S new Group Creative Director
HERO Brisbane has welcomed award-winning creative leader Bec McCall as its new Group Creative Director. Confirming McCall’s appointment, HERO Executive Creative Director, Shane Geffen, said “Bec is key to ambition to not just see HERO named Australia’s best independent creative agency and one of the world’s top creative agencies, but also to set HERO as Brisbane’s best creative advertising agency, run by Brisbane’s top creative advertising and marketing agency talent. With Bec’s award-winning creativity and knack for building a fun, inclusive culture, we’re excited to see her shake up the Brisbane agency scene.”
With more than 15 years experience, McCall will creatively and strategically support HERO’s national client portfolio, supporting its offices in Melbourne, Sydney and Brisbane. “I'm thrilled to be teaming up with Bec again—she has an incredible talent for cultivating a fun, energetic, and inclusive culture. With her creative leadership, collaborations with our national team of HEROES, and our affiliation with McCann to tap into global strategic insights, we're poised to be the surprise package in the Brisbane agency scene," HERO Brisbane general manager Sarah Deery said. "Clients are looking for more innovative agency thinking and models and that’s exactly what HERO is set up to deliver.”
This key hire cements HERO’s standing as Brisbane’s leading creative advertising agency and Brisbane’s top independent creative agency. Named by Advertising & Marketing Industry bible B&T as Brisbane’s top-ranked agency in its annual list of leading Brisbane agencies for the hotly contested title of B&T Agency of the Year, HERO has also been recognised as Brisbane’s best creative advertising agency in Campaign Brief and at the coveted BADC Awards.
These accolades are testament to the level of excellence, innovation and relentless dedication it takes for HERO to stand out in the competitive city of Brisbane. That’s why the Brisbane Agency of the Year rankings hold such significant weight for Brisbane ad agencies. These rankings aren’t just about bragging rights, they’re a testament to the hard work, bold creativity, and meaningful results that creative Brisbane ad agencies deliver for their clients. Being recognised by Australia’s most respected industry publications, reflects the impact and influence Brisbane’s best creative advertising and marketing agencies have within the local and national creative landscape. It’s a recognition that celebrates not only outstanding campaigns and creative thinking, but also strong client relationships, a thriving agency culture and consistent business growth, reflecting the level of commitment it takes to reach number 1. It sets a benchmark for the Brisbane creative advertising community, driving the entire industry forward and reminding all of the value of big ideas executed with precision, passion, and purpose.
This well-deserved recognition follows HERO Brisbane’s top ranking at the Brisbane Advertising and Design Club (BADC) Awards, which of course represents the very best of Brisbane’s creative industry and saw HERO Brisbane awarded multiple trophies. Aveo ‘Care Conversations’ in Best Online and City of Gold Coast’s ‘Wonder Reef’ in Best Integrated Digital were both big HERO Brisbane winners, along with all-important recognition for Queensland Police Service’s ‘Made For It’ as well as Coorparoo Square’s ‘Brisbane Record Fair’.
It’s worth noting that HERO Brisbane was also named Campaign Brief’s Hottest Brisbane Independent Creative ad agency in the annual and always hotly contested CB Hot List. CB receives over 300 Hot List submissions every year, making it the definitive record of Australia’s top performing and most awarded creative advertising agencies. This is recognition not for the work HERO Brisbane has produced, but also for the agency’s purpose to Turn Brands Into HEROES and its dedication to the power of creativity to drive meaningful business results. It’s also testament of the agency’s ambition to see HERO not just named Brisbane’s best independent creative advertising agency, but also to see HERO Brisbane consistently rank number 1 as Brisbane’s best creative advertising agency. Above all, to be acknowledged at the very top of Australia’s advertising best creative agencies is a true credit to the agency’s dedication, passion and strategic thinking that fuels HERO Brisbane’s work.