Melbourne’s Best Creative Advertising Agencies Top The MADC Creative Showcase
HERO Melbourne enjoyed a stellar night at the MADC (Melbourne Advertising Design Creativity) annual Creative Showcase of Melbourne's top creative advertising agencies, picking up accolades across multiple categories. HERO's globally-awarded Maybelline New York 'Through Their Eyes' campaign was named the Showcase Winner in Digital & Social, Non-Charity. While HERO’s Toyota 'Metalmorphosis' campaign for GR Corolla won the Deference For Difference Showcase, And HERO creative team Charlotte Smith & Will Fox were named the MADC Emerging Creatives of the Year. The wins confirmed HERO as Melbourne’s top-performing creative advertising agency on the night and saw HERO land the spot among Melbourne's best independent creative agencies for advertising and marketing as well.
The accolades follow HERO's number 1 ranking in the prestigious Campaign Brief Australia Agency of the Year Hot List for medium agencies this year, released in February. Selected from over 300 agency entries, this number one ranking reflects HERO’s consistent delivery of world-class creativity, strategic excellence and integrated marketing solutions that deliver real business impact.
In Melbourne's globally recognised and hotly contested creative agency market, year on year HERO continues to top the ranks of Melbourne's most-awarded ad agencies at creative shows across Australia and across the world. HERO's accolades include being named #1 Independent Agency by both the Effies APAC and Australian Effies, and winning Agency of the Year titles from the New York Festivals, Mumbrella, AdNews, B&T, and Campaign Brief. HERO’s work has also been recognised globally at ever top-tier festival around the world, including Cannes Lions, One Show, Clios, London International Awards, D&AD, Adfest, WINA Festival, and Spikes Asia.
In the past year alone, HERO reinforced its reputation with standout campaigns like Maybelline’s globally-acclaimed Through Their Eyes campaign, which earned a Grand Prix at Mad Stars, Gold at AWARD, and top honours at Spikes Asia, along with a Silver Cannes Lion. HERO's work for Toyota has also received widespread acclaim and HERO’s creative leadership was further celebrated with wins for Social Media Campaign of the Year and Game Changer of the Year at AdNews. These wins are reflective of the agency's ambition to ensure HERO is Australia's top ranked advertising agency for both creativity and effectiveness and is recognised as the best independent advertising agency in Australia.
MADC is Australia’s oldest advertising club. Since 1955, it's celebrated and elevated the very best work, people and companies Melbourne’s thriving creative community can muster. A reimagined and reinvigorated MADC has ushered in the new, with a fresh approach to celebrating Melbourne creativity. One that is inclusive of the stalwarts and a new generation of legends in the making.
MADC's Award nights are legendary, leaving a Melbourne creative legacy etched in its famous MADC Star awards. The ‘MADC Stars Creative Showcase’ has introduced a new kind of award show through its curated collection of the best of Melbourne's best creative ad agencies. The ‘MADC Presents’ series is a resounding success and a regular fixture in the creative calendar, offering an opportunity to be inspired by industry luminaries.
‘MADC Creative LIAisons’, MADC's collaboration with the London International Awards, sees MADC host an inspiring series of advertising speakers, creative workshops and panel discussions. It runs concurrently with LIA judging. The competition element of the event, in its inaugural year, saw one lucky young Melbourne creative team win a trip to LA. And the ‘MADC One Show Portfolio Night’ sees MADC host an annual, once in a lifetime opportunity for up and coming young creatives, their books being seen and judged by Melbourne’s top CD’s, with one winner each year. This prestigious global event, based in NYC, chose the MADC as their Melbourne hosts. Building on the MADC's commitment to continuing to support and build Melbourne as one of the world’s most creative cities in every way. So is impressive to see HERO Melbourne also recognised among Melbourne's best creative ad agencies and Melbourne's top independent creative agencies.