HERO has been shortlisted in Work For Good in The Gerety Awards! The Gerety Awards have rewritten the rules by assembling juries to select the best advertising through the female lens – a refreshing departure from the norm. This global event places a strong emphasis on diversity and gender equality, making it even more meaningful to us. We are proud to share that our latest campaign for Maybelline New York, ‘Under The Avatar’, has been shortlisted for the Work For Good Cut in Online Video. This is the second international award show to recognise the campaign since its recent release.
It’s the kind of creative recognition that is key to our ambition to be not just Australia’s best independent creative agency and one of the world’s top creative advertising agencies, but also Australia’s best creative agency run by Australia’s top creative advertising and marketing agency talent. This shortlist follows the Gerety Silver award Maybelline secured last year for ‘Through Their Eyes’. Congratulations to all involved and fingers crossed for the final results that will be announced in September.