HERO Crowned Australia’s Top Agency at New York Festivals; Solidifies Dominance as National Leader in Creative AI Effectiveness
HERO has been named top Australian Agency at the New York Festivals, with 2 Golds for its AI-powered Maybelline New York 'Through Their Eyes', in Best Use of Gaming and Brand Purpose and a Finalist in Best Use of Social Media & Influencer, plus a Silver for the recently launched Maybelline New York 'Under The Avatar' campaign, for Best Use of Public Relations in Social/Environmental Good, as well as a Finalist for Best Use of Public Relations.
The New Benchmark for Australian Creative That Drives Brand and Marketing Performance
HERO’s place as the top Australian Agency at the prestigious New York Festivals cements its position as the country’s leading creative and brand advertising agency, especially in the innovative use of Artificial Intelligence for outstanding creative results.
For top-tier CMOs looking to navigate an increasingly fragmented media landscape, HERO’s performance at the New York Festivals, alongside being named Agency of the Year by Mumbrella, AdNews, and B&T, offers a clear signal of market leadership.
“Our ambition has always been to provide Australian brands with world-class marketing performance across our Sydney, Melbourne and Brisbane offices,” said Ben Lilley, HERO Founder. “Creativity is the hero of effectiveness. So being named Australia’s top agency in New York isn’t just a win for our team; it’s a testament to the integrated marketing solutions and AI innovation we’ve built to drive measurable business growth for our partners like Toyota, Fujifilm and Maybelline.”
Performance-Driven Creativity For Tier-1 Brands
While HERO continues to top the Campaign Brief Hot List (outperforming over 300 agency submissions), the focus remains on effectiveness. This has also seen HERO scale the ranks of the Australian and APAC Effie Awards, as Australia’s #1 Effies Independent, the industry’s gold standard for marketing ROI.
HERO’s recent success spans the full marketing spectrum:
Gaming & Innovation: Pioneering new frontiers in the use of AI in marketing for Maybelline New York.
National Scale: Driving brand dominance for Toyota and Fujifilm, also through the application of advance AI innovation and machine-learning.
Integrated Excellence: Merging strategic thinking with social-first PR and AI excellence.
Award-Winning Infrastructure
The agency’s commitment to excellence extends to its physical footprint. The HERO HQ remains the only media and marketing business in Australia recognised in the Australian Interior Design Awards and the global INDE. Awards, reflecting a culture organised to attract Australia’s top-tier creative and strategic talent.
As CMOs look toward the year ahead, HERO’s consistent ranking at the top of the Cannes Lions, One Show and D&AD ensures their clients are backed by the most awarded independent creative force in the Southern Hemisphere.