We turn brands into HEROES, powering marketing effectiveness through award-winning advertising creativity.

HERO | Australia’s Best Advertising Agency At Effies, Cannes, New York Festivals and WINA | #1 Australian Agency at WINA 2025 and 2026 | #2 Global Agency at WINA 2026 | #6 Global Agency at WINA 2025| Leading the Top Creative Advertising Agencies across Sydney, Melbourne and Brisbane

Our best in class HERO team melds bes-in-class Brand Strategy, Creative, Content, Design, PR, Social and AI, into national blue-chip brand advertising campaigns across Sydney, Melbourne and Brisbane. All seamlessly integrated through our bespoke process of Strategic Discovery, Definition, Design and Delivery: The HERO's Journey. We call it connecting the Logic of brand strategy and insights with the Lightning of world-class creativity.

HERO is consistently recognised as Australia's top Advertising Agency and Best In Show at the Effies, Cannes Lions, New York Festivals and One Show, amongst others. Including Effies #1 Independent for Australia and APAC and Agency of the Year at Mumbrella, AdNews and B&T Agency of the Year, Campaign Brief's #1 Independent 2024 and 2025, and top-ranking at the 2025 and 2026 World Independent Advertising Awards (WINA Festival)

Most recently, HERO's campaigns have also been recognised for outstanding AI innovation, with both Mastercard and Fujifilm recognised in the 2026 Mumbrella and AdNews Agency of The Year. HERO's case studies include outstanding marketing performance and results for some of Australia's leading brands. From Toyota, Microsoft, Mastercard, Crown Resorts and ENGIE, to Bakers Delight, L’Oreal and the Australian Federal and State governments.

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Cultural Resonance at Scale: Inside HERO’s National Launch Strategy for the Toyota GR Yaris
Staff 5/9/25 Staff 5/9/25

Cultural Resonance at Scale: Inside HERO’s National Launch Strategy for the Toyota GR Yaris

Toyota Australia, in partnership with independent agency HERO, has launched the new GR Yaris, including its auto variant, to bring the brand’s rally pedigree into the everyday.  

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Scaled Innovation: How Australia’s Top Creative and AI Agencies are Redefining Brand Experience
Staff 27/8/25 Staff 27/8/25

Scaled Innovation: How Australia’s Top Creative and AI Agencies are Redefining Brand Experience

We hear a lot of talk about AI and creativity. Well here’s an idea that combines both.

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Australia’s Best Advertising And Marketing Performance Agencies In Sydney For Mumbrella Awards
Staff 25/7/25 Staff 25/7/25

Australia’s Best Advertising And Marketing Performance Agencies In Sydney For Mumbrella Awards

We’re so proud to see HERO recognised at the Mumbrella Awards for another year running, this time for our Fujifilm Australia Mindography campaign, a big-hearted idea brought to life with our brilliant partners at Instax.

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HERO Top Ranked Australian Independent Agency In Cannes Lions Digital Craft
Staff 15/6/25 Staff 15/6/25

HERO Top Ranked Australian Independent Agency In Cannes Lions Digital Craft

The recognition overnight of HERO’s Mindography campaign for Fujifilm Instax in the Cannes Digital Craft Lions adds another global accolade for this groundbreaking work.

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HERO Cleans Up At Spikes Asia
Staff 5/6/25 Staff 5/6/25

HERO Cleans Up At Spikes Asia

HERO has brought home two new coveted trophies from Spikes Asia. BRONZE in Brand Experience & Activation – Integrated Campaign for Toyota Motor Corporation: The C-HR Diamond Collection SILVER in Digital Craft – AI Storytelling for instax Australia: Mindography.

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2025 Global WINA Advertising Awards Name HERO Australian Creative Agency Of The Year
Staff 5/6/25 Staff 5/6/25

2025 Global WINA Advertising Awards Name HERO Australian Creative Agency Of The Year

HERO has been named Australian Agency of the Year at the Global WINA Festival (World Independent Advertising Awards). The win also marks the first time in the Festival’s 10 year history an Australian agency has appeared in the global award show’s Top 10 winners.

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The Best Work "Gives People A Feeling They Can’t Quite Shake", According to Bec McCall
Staff 27/5/25 Staff 27/5/25

The Best Work "Gives People A Feeling They Can’t Quite Shake", According to Bec McCall

HERO Brisbane's group CD shares how her work has changed over the last year as part of LBB’s Creativity Squared series

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WINA Global Festival Announces Ben Lilley 2025 Jury Chair
Staff 15/5/25 Staff 15/5/25

WINA Global Festival Announces Ben Lilley 2025 Jury Chair

Ben Lilley has been named the global WINA Festival's Jury Chair for its 10th year anniversary celebrating the best of global independent creativity, to be held in Ibiza.

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B&T Fast 10: Ben Lilley’s Journey From Fledgling Actor To Agency Founder
Staff 3/3/25 Staff 3/3/25

B&T Fast 10: Ben Lilley’s Journey From Fledgling Actor To Agency Founder

HERO’s founder Ben Lilley becomes the latest to face Greg ‘Sparrow’ Graham’s Fast 10 questions. Here, he reveals his thespian past, erroneous stint as a marketing manager and why his mum thinks he wrote ‘Dumb Ways To Die’.

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HERO Tops List Of Best Creative Advertising Agencies In Australia: Campaign Brief Hot List 2025
Staff 25/2/25 Staff 25/2/25

HERO Tops List Of Best Creative Advertising Agencies In Australia: Campaign Brief Hot List 2025

Australia’s top creative agencies, as judged by the world’s leading award shows.

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HERO’S Ben Lilley to represent Australia on the LIA Integration and Direct jury
Staff 15/9/24 Staff 15/9/24

HERO’S Ben Lilley to represent Australia on the LIA Integration and Direct jury

This year marks the first time that LIA is introducing the Direct competition. Both Integration and Direct campaigns evolve based on the interaction of people and the different touch points. Integration is Innovation, Influence and Impact.

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Bec McCall Is HERO’S new Group Creative Director
Staff 30/8/24 Staff 30/8/24

Bec McCall Is HERO’S new Group Creative Director

With her award-winning creativity and knack for building a fun, inclusive culture, we’re excited to see Bec shake up the Brisbane agency scene.

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HERO HOUSE shortlisted again in workplace design, this time in the INDE.Awards 2024
Staff 14/8/24 Staff 14/8/24

HERO HOUSE shortlisted again in workplace design, this time in the INDE.Awards 2024

We’re honoured that our very own HERO HOUSE has been shortlisted once again in workplace design, this time in the INDE.Awards 2024!

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Gerety Awards Name HERO finalist in ‘Work For Good’
Staff 15/7/24 Staff 15/7/24

Gerety Awards Name HERO finalist in ‘Work For Good’

This global event places a strong emphasis on diversity and gender equality, making it even more meaningful to us.

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HERO Crowned Australia’s Top Agency at New York Festivals; Solidifies Dominance as National Leader in Creative AI Effectiveness
Staff 7/6/24 Staff 7/6/24

HERO Crowned Australia’s Top Agency at New York Festivals; Solidifies Dominance as National Leader in Creative AI Effectiveness

HERO tops the New York Festivals, with 2 Golds, a Silver and 2 Finalists, all for 2 awesome Maybelline campaigns!

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Melbourne’s Best Creative Advertising Agencies Top The MADC Creative Showcase
Staff 29/5/24 Staff 29/5/24

Melbourne’s Best Creative Advertising Agencies Top The MADC Creative Showcase

HERO is honoured in showcase of ‘the very best of Melbourne’s advertising, design and creative firepower’.

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HERO JUST BROKE THE INTERNET WITH ITS DECJUBA ‘PUFFER PLANE’.
Staff 5/4/24 Staff 5/4/24

HERO JUST BROKE THE INTERNET WITH ITS DECJUBA ‘PUFFER PLANE’.

HERO and Australian fashion retailer DECJUBA have sent social media into meltdown, with their ‘D-LUXE Puffer Plane’ amassing over 30 million views in its first week of release.

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Could AI have come up with our iconic “Dumb Ways To Die” campaign?
Staff 29/3/24 Staff 29/3/24

Could AI have come up with our iconic “Dumb Ways To Die” campaign?

To find out, we gave our original Metro Trains brief to ChatGPT. Then visualised its top 3 ideas in Midjourney and animated them through Runway 2. The results were, well, interesting. But it looks like our jobs are safe for now…

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2024 CB Hot List: HERO Named Campaign Brief Agency Of The Year
Staff 16/2/24 Staff 16/2/24

2024 CB Hot List: HERO Named Campaign Brief Agency Of The Year

HERO has taken out the 2023 Campaign Brief Medium Agency of the Year title, selected from all Australian agencies with 30 to 100 employees.

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HERO Tops Hot List Of Best Ad Agencies In Australia: Campaign Brief
Staff 15/2/24 Staff 15/2/24

HERO Tops Hot List Of Best Ad Agencies In Australia: Campaign Brief

Australia’s Top 10 leading creative ad agencies, as judged by the world’s leading award shows and ranked by Campaign Brief.

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