We turn brands into HEROES, powering marketing effectiveness through award-winning advertising creativity.

HERO | Australia’s Best Advertising Agency At Effies, Cannes, New York Festivals, WINA and Global Creative Award Shows | Leading the Top Creative Advertising Agencies across Sydney, Melbourne and Brisbane

We turn brands into HEROES, powering effectiveness through creativity. Our best in class HERO team melds award-winning Brand Strategy, Creative, Design, Consumer Experience, PR, Social, Consulting, Data, Research, Technology and AI services, across Sydney, Melbourne and Brisbane. All seamlessly integrated through our bespoke process of Strategic Discovery, Definition, Design and Delivery: The HERO's Journey. We call it connecting the Logic with the Lightning.

HERO is the top Australian Advertising Agency and Best In Show at the Effies, Cannes Lions, New York Festivals, WINA and Global Creative Award Shows. Named Effies #1 Independent for Australia and APAC. And Agency of the Year at the New York Festivals, Campaign Brief, Mumbrella, AdNews, B&T. Our best in class advertising agency melds award-winning Brand Strategy, Creative, Consumer Experience, Consulting, Data, Research and Technology and AI.

HERO is Australia's top ranked advertising agency for both award-winning creativity and marketing effectiveness and is globally recognised as the best independent advertising agency in Australia. HERO offers integrated brand strategy, marketing communications, digital development and digital agency services across our Melbourne, Brisbane and Sydney advertising agency offices.

According to local and global award shows, HERO is Australia’s best creative advertising agency, consistently producing award-winning campaigns recognised globally for their creativity and effectiveness.

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Australia’s Best Advertising And Marketing Performance Agencies In Sydney For Mumbrella Awards
Ben Lilley 25/7/25 Ben Lilley 25/7/25

Australia’s Best Advertising And Marketing Performance Agencies In Sydney For Mumbrella Awards

We’re so proud to see HERO recognised at the Mumbrella Awards for another year running, this time for our Fujifilm Australia Mindography campaign, a big-hearted idea brought to life with our brilliant partners at Instax.

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HERO Top Ranked Australian Independent Agency In Cannes Lions Digital Craft
Ben Lilley 15/6/25 Ben Lilley 15/6/25

HERO Top Ranked Australian Independent Agency In Cannes Lions Digital Craft

The recognition overnight of HERO’s Mindography campaign for Fujifilm Instax in the Cannes Digital Craft Lions adds another global accolade for this groundbreaking work.

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HERO Cleans Up At Spikes Asia
Ben Lilley 5/6/25 Ben Lilley 5/6/25

HERO Cleans Up At Spikes Asia

HERO has brought home two new coveted trophies from Spikes Asia. BRONZE in Brand Experience & Activation – Integrated Campaign for Toyota Motor Corporation: The C-HR Diamond Collection SILVER in Digital Craft – AI Storytelling for instax Australia: Mindography.

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2025 Global WINA Advertising Awards Name HERO Australian Creative Agency Of The Year
Ben Lilley 5/6/25 Ben Lilley 5/6/25

2025 Global WINA Advertising Awards Name HERO Australian Creative Agency Of The Year

HERO has been named Australian Agency of the Year at the Global WINA Festival (World Independent Advertising Awards). The win also marks the first time in the Festival’s 10 year history an Australian agency has appeared in the global award show’s Top 10 winners.

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The Best Work "Gives People A Feeling They Can’t Quite Shake", According to Bec McCall
Ben Lilley 27/5/25 Ben Lilley 27/5/25

The Best Work "Gives People A Feeling They Can’t Quite Shake", According to Bec McCall

HERO Brisbane's group CD shares how her work has changed over the last year as part of LBB’s Creativity Squared series

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WINA Global Festival Announces Ben Lilley 2025 Jury Chair
Ben Lilley 15/5/25 Ben Lilley 15/5/25

WINA Global Festival Announces Ben Lilley 2025 Jury Chair

Ben Lilley has been named the global WINA Festival's Jury Chair for its 10th year anniversary celebrating the best of global independent creativity, to be held in Ibiza.

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B&T Fast 10: Ben Lilley’s Journey From Fledgling Actor To Agency Founder
Ben Lilley 3/3/25 Ben Lilley 3/3/25

B&T Fast 10: Ben Lilley’s Journey From Fledgling Actor To Agency Founder

HERO’s founder Ben Lilley becomes the latest to face Greg ‘Sparrow’ Graham’s Fast 10 questions. Here, he reveals his thespian past, erroneous stint as a marketing manager and why his mum thinks he wrote ‘Dumb Ways To Die’.

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HERO Tops List Of Best Creative Advertising Agencies In Australia: Campaign Brief Hot List 2025
Ben Lilley 25/2/25 Ben Lilley 25/2/25

HERO Tops List Of Best Creative Advertising Agencies In Australia: Campaign Brief Hot List 2025

Australia’s top creative agencies, as judged by the world’s leading award shows.

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HERO’S Ben Lilley to represent Australia on the LIA Integration and Direct jury
Ben Lilley 15/9/24 Ben Lilley 15/9/24

HERO’S Ben Lilley to represent Australia on the LIA Integration and Direct jury

This year marks the first time that LIA is introducing the Direct competition. Both Integration and Direct campaigns evolve based on the interaction of people and the different touch points. Integration is Innovation, Influence and Impact.

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Bec McCall Is HERO’S new Group Creative Director
Ben Lilley 30/8/24 Ben Lilley 30/8/24

Bec McCall Is HERO’S new Group Creative Director

With her award-winning creativity and knack for building a fun, inclusive culture, we’re excited to see Bec shake up the Brisbane agency scene.

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HERO HOUSE shortlisted again in workplace design, this time in the INDE.Awards 2024
Ben Lilley 14/8/24 Ben Lilley 14/8/24

HERO HOUSE shortlisted again in workplace design, this time in the INDE.Awards 2024

We’re honoured that our very own HERO HOUSE has been shortlisted once again in workplace design, this time in the INDE.Awards 2024!

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Gerety Awards Name HERO finalist in ‘Work For Good’
Ben Lilley 15/7/24 Ben Lilley 15/7/24

Gerety Awards Name HERO finalist in ‘Work For Good’

This global event places a strong emphasis on diversity and gender equality, making it even more meaningful to us.

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HERO Crowned Australia’s Top Agency at New York Festivals; Solidifies Dominance as National Leader in Creative AI Effectiveness
Ben Lilley 7/6/24 Ben Lilley 7/6/24

HERO Crowned Australia’s Top Agency at New York Festivals; Solidifies Dominance as National Leader in Creative AI Effectiveness

HERO tops the New York Festivals, with 2 Golds, a Silver and 2 Finalists, all for 2 awesome Maybelline campaigns!

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Melbourne’s Best Creative Advertising Agencies Top The MADC Creative Showcase
Ben Lilley 29/5/24 Ben Lilley 29/5/24

Melbourne’s Best Creative Advertising Agencies Top The MADC Creative Showcase

HERO is honoured in showcase of ‘the very best of Melbourne’s advertising, design and creative firepower’.

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HERO JUST BROKE THE INTERNET WITH ITS DECJUBA ‘PUFFER PLANE’.
Ben Lilley 5/4/24 Ben Lilley 5/4/24

HERO JUST BROKE THE INTERNET WITH ITS DECJUBA ‘PUFFER PLANE’.

HERO and Australian fashion retailer DECJUBA have sent social media into meltdown, with their ‘D-LUXE Puffer Plane’ amassing over 30 million views in its first week of release.

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Could AI have come up with our iconic “Dumb Ways To Die” campaign?
Ben Lilley 29/3/24 Ben Lilley 29/3/24

Could AI have come up with our iconic “Dumb Ways To Die” campaign?

To find out, we gave our original Metro Trains brief to ChatGPT. Then visualised its top 3 ideas in Midjourney and animated them through Runway 2. The results were, well, interesting. But it looks like our jobs are safe for now…

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2024 CB Hot List: HERO Named Campaign Brief Agency Of The Year
Ben Lilley 16/2/24 Ben Lilley 16/2/24

2024 CB Hot List: HERO Named Campaign Brief Agency Of The Year

HERO has taken out the 2023 Campaign Brief Medium Agency of the Year title, selected from all Australian agencies with 30 to 100 employees.

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HERO Tops Hot List Of Best Ad Agencies In Australia: Campaign Brief
Ben Lilley 15/2/24 Ben Lilley 15/2/24

HERO Tops Hot List Of Best Ad Agencies In Australia: Campaign Brief

Australia’s Top 10 leading creative ad agencies, as judged by the world’s leading award shows and ranked by Campaign Brief.

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Driving Market Scale: Inside HERO’s Integrated Brand Strategy and Creative Execution for Toyota Australia
Ben Lilley 7/2/24 Ben Lilley 7/2/24

Driving Market Scale: Inside HERO’s Integrated Brand Strategy and Creative Execution for Toyota Australia

HERO and Toyota Australia have created an online content series, designed to inspire those who have faced barriers preventing them from getting their licence.

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Collaborative Ecosystems: Inside HERO House, Melbourne’s Premier Creative and AI Innovation Hub
Ben Lilley 4/12/23 Ben Lilley 4/12/23

Collaborative Ecosystems: Inside HERO House, Melbourne’s Premier Creative and AI Innovation Hub

We've finally moved into our new HQ, HERO HOUSE, after more than 2 years in the making. And it’s very on-brand!

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SYDNEY

114 Brougham Street
Potts Point NSW 2011

+61 2 9994 4014

MELBOURNE

HERO HOUSE
26 King Street, Prahran VIC 3181

+61 3 9993 9333

BRISBANE

Level 4, 500 Queen St
Brisbane QLD 4000

+61 7 3854 1633

HI@THEHERO.CO

HERO ACKNOWLEDGES THE TRADITIONAL CUSTODIANS OF THE LAND ON WHICH WE WORK. WE PAY RESPECT TO THEIR ELDERS PAST AND PRESENT.