HERO | Australian Independent Creative Advertising Agency across Sydney, Melbourne and Brisbane

HERO is an Australian independent creative advertising agency with offices in Sydney, Melbourne and Brisbane. HERO develops enduring brand platforms and integrated advertising and marketing campaigns for major Australian and multinational brands, including Toyota, Mastercard, Microsoft, Maybelline New York, Fujifilm, L'Oréal and eBay. HERO combines evidence-based brand strategy, marketing effectiveness and distinctive creative thinking through its Logic + Lightning approach, with capabilities across creative, design, production, social, PR, technology and AI. HERO's work has been recognised by Cannes Lions, D&AD, The One Show, Effie Awards, WINA, Spikes Asia and New York Festivals. HERO ranked #2 globally at the WINA Awards in 2026 and #6 globally in 2025, ranking #1 among Australian agencies in both years. HERO was named Campaign Brief Medium Agency of the Year in 2024 and 2025 and has been recognised as Effie Independent Agency of the Year.

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WORK
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LOGIC+LIGHTNING
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Staff 25/10/22 Staff 25/10/22

HERO Brisbane: BADC to the bone

HERO Brisbane lands SILVER, BRONZE and 2 finalists in this year’s Brisbane Advertising and Design Club awards.

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Staff 16/9/22 Staff 16/9/22

Toyota Launches All-New Corolla Cross with HERO's 'Confidence Comes Standard' Campaign

The Confidence Comes Standard campaign kicked off with a launch at the AFL grand final.

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Staff 9/9/22 Staff 9/9/22

EFFIES NAMES HERO #1 AUS, #3 APAC INDEPENDENT AGENCY OF THE YEAR AT AWARDS GALA

Big night at the Effies saw us pick up for some of our biggest clients.

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Staff 23/6/22 Staff 23/6/22

Calbee Australia Appoints HERO As Lead Creative Agency Following A Competitive Pitch

Independent agency, HERO has been announced as lead creative agency for Japanese snacking giant Calbee Australia.

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Staff 25/5/22 Staff 25/5/22

HERO shares first major campaign for Toyota

HERO launches new Corolla campaign and platform Never Stop Smiling.

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Staff 5/5/22 Staff 5/5/22

HERO adds Circles.Life to its client roster

The competitive pitch was an integrated response and saw HERO agency win the regional and local remit to define their global brand strategy and creative platform.

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Staff 2/2/22 Staff 2/2/22

Originality the beginning in first Microsoft Surface ad via Hero

Hero has released a new campaign for Microsoft Surface, Microsoft’s laptop and computer range, targeting university students.

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Staff 19/8/21 Staff 19/8/21

Healthy win for HERO with GSK’s Centrum vitamins range

HERO has been appointed as GSK’s lead creative agency for the Centrum vitamins range.

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Staff 17/2/21 Staff 17/2/21

Ben Lilley one year on: avoiding mega-mergers and the vision for Hero

It’s been a stellar year of creative and award wins since Mumbrella spoke to Lilley last about his HERO plan.

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Staff 9/10/20 Staff 9/10/20

HERO Acquires Award-Winning Data And Technology Developer B.B.E

HERO has acquired award-winning consulting, data and technology developer B.B.E. bolstering its end-to-end creative, technology and data offering.

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Staff 7/10/20 Staff 7/10/20

Ben Lilley Launches HERO: Australia's New Integrated Advertising Agency

Ben Lilley Launches HERO: Australia's New Integrated Advertising Agency

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SYDNEY

114 Brougham Street
Potts Point NSW 2011

+61 2 9994 4000

MELBOURNE

HERO HOUSE
26 King Street, Prahran VIC 3181

+61 3 9993 9333

BRISBANE

Level 4, 500 Queen St
Brisbane QLD 4000

+61 7 3854 1633

HI@THEHERO.CO

HERO ACKNOWLEDGES THE TRADITIONAL CUSTODIANS OF THE LAND ON WHICH WE WORK. WE PAY RESPECT TO THEIR ELDERS PAST AND PRESENT.