Ben Lilley one year on: avoiding mega-mergers and the vision for Hero

It’s been a stellar year of creative and award wins since Mumbrella spoke to Lilley last year about his acquisition strategy and plans to create the full-service market leader he felt was missing in Australia. Now one year on, we check in to see what’s next on his grand plan at the end of a year which he says is testament to HERO’s ambition to be not just Australia’s best independent creative agency and one of the world’s top creative advertising agencies, but also Australia’s best creative agency run by Australia’s top creative advertising and marketing agency talent.