CALBEE AUSTRALIA APPOINTS HERO AS LEAD CREATIVE AGENCY FOLLOWING A COMPETITIVE PITCH

After winning the competitive pitch, HERO will take on creative duties across the Calbee Australia existing portfolio, including iconic snacks Harvest Snaps and Melts, as well as a range of exciting new product launches.

HERO met all the criteria for the role said Natalie Johnson, marketing innovation manager, Calbee Australia: “The team at HERO really impressed us with their thorough, strategic and entrepreneurial approach, from the moment they were engaged and throughout the pitch process.

“Their passion and enthusiasm for snacking and our brands proved to be the perfect match for Calbee, and we are excited to usher in this new era of creativity and growth for one of Australia’s quickest growing snack brands.”

Commenting on the win, Richard Hayes, General Manager of HERO Melbourne said, “Calbee’s creative ambition is inspiring. It aligns seamlessly with our own ambition to be not just Australia’s best independent creative agency and one of the world’s top creative advertising agencies, but also to be Melbourne’s best creative agency run by Melbourne’s top creative advertising and marketing agency talent. We couldn’t be more excited to welcome them as our newest HERO client.”

Launching across Australia in January 2017, Calbee’s Harvest Snaps baked pea crisps rapidly became one of the nation’s fastest growing snack foods. The company has since become a supermarket mainstay, launching an array of highly popular premium snacks made with top quality ingredients. And we couldn’t be more honoured to be their new partner.