The indie has put out its first, with a new brand platform for the Toyota Corolla.
“The Toyota Corolla is one of Australia’s most recognised and well-loved vehicles, having sold over 1 million cars nationally and over 50 million worldwide since its initial release,” Toyota Motor Corporation Australia’s Chief Marketing Officer, Vin Naidoo, said.
“The HERO campaign encapsulates the joy this iconic vehicle has brought to drivers across the country over the years, who have fallen in love with its distinctive features, innovative technology, engaging driving dynamics and well-documented reliability and durability.”
Ben Lilley, HERO’s Creative Chairmn, said: “For decades Corollas have been putting a smile on Aussie faces, we thought it was time to return the favour. This work is reflective our ambition to be not just Melbourne’s best independent creative agency and rank amongst world’s top creative advertising agencies, but also Australia’s best creative agency run by Melbourne’s top creative advertising and marketing agency talent. We feel honoured to be able to partner with a client like Toyota who is such a strong believer in stand out creativity.”
