We turn brands into HEROES, powering marketing effectiveness through award-winning advertising creativity.

HERO | Australia’s Independent Creative Advertising Agency across Sydney, Melbourne and Brisbane

HERO is an Australian independent creative agency with offices in Melbourne, Sydney and Brisbane, founded by Ben Lilley in 2020. We combine evidence-based brand strategy and distinctive creative thinking to build brands, develop brand platforms and create campaigns for major Australian and multinational businesses. Our work for brands including Mastercard, Toyota, Maybelline New York and Fujifilm has delivered documented business and audience results, with recognition across Cannes Lions, D&AD, WINA and the Effies. In 2026, HERO became the first Australian agency to reach the WINA Global Top 2, placing #2 globally.

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Toyota reveals all-new Corolla Cross SUV via HERO
Staff 16/9/22 Staff 16/9/22

Toyota reveals all-new Corolla Cross SUV via HERO

The Confidence Comes Standard campaign kicked off with a launch at the AFL grand final.

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EFFIES NAMES HERO #1 AUS, #3 APAC INDEPENDENT AGENCY OF THE YEAR AT AWARDS GALA
Staff 9/9/22 Staff 9/9/22

EFFIES NAMES HERO #1 AUS, #3 APAC INDEPENDENT AGENCY OF THE YEAR AT AWARDS GALA

Big night at the Effies saw us pick up for some of our biggest clients.

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Calbee Australia Appoints HERO As Lead Creative Agency Following A Competitive Pitch
Staff 23/6/22 Staff 23/6/22

Calbee Australia Appoints HERO As Lead Creative Agency Following A Competitive Pitch

Independent agency, HERO has been announced as lead creative agency for Japanese snacking giant Calbee Australia.

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HERO shares first major campaign for Toyota
Staff 25/5/22 Staff 25/5/22

HERO shares first major campaign for Toyota

HERO launches new Corolla campaign and platform Never Stop Smiling.

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HERO adds Circles.Life to its client roster
Staff 5/5/22 Staff 5/5/22

HERO adds Circles.Life to its client roster

The competitive pitch was an integrated response and saw HERO agency win the regional and local remit to define their global brand strategy and creative platform.

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Originality the beginning in first Microsoft Surface ad via Hero
Staff 2/2/22 Staff 2/2/22

Originality the beginning in first Microsoft Surface ad via Hero

Hero has released a new campaign for Microsoft Surface, Microsoft’s laptop and computer range, targeting university students.

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Healthy win for HERO with GSK’s Centrum vitamins range
Staff 19/8/21 Staff 19/8/21

Healthy win for HERO with GSK’s Centrum vitamins range

HERO has been appointed as GSK’s lead creative agency for the Centrum vitamins range.

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Ben Lilley one year on: avoiding mega-mergers and the vision for Hero
Staff 17/2/21 Staff 17/2/21

Ben Lilley one year on: avoiding mega-mergers and the vision for Hero

It’s been a stellar year of creative and award wins since Mumbrella spoke to Lilley last about his HERO plan.

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HERO Acquires Award-Winning Data And Technology Developer B.B.E
Staff 9/10/20 Staff 9/10/20

HERO Acquires Award-Winning Data And Technology Developer B.B.E

HERO has acquired award-winning consulting, data and technology developer B.B.E. bolstering its end-to-end creative, technology and data offering.

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Ben Lilley consolidates his agencies under new Hero agency
Staff 7/10/20 Staff 7/10/20

Ben Lilley consolidates his agencies under new Hero agency

Ben Lilley consolidates his agencies under new HERO agency offering

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SYDNEY

114 Brougham Street
Potts Point NSW 2011

+61 2 9994 4014

MELBOURNE

HERO HOUSE
26 King Street, Prahran VIC 3181

+61 3 9993 9333

BRISBANE

Level 4, 500 Queen St
Brisbane QLD 4000

+61 7 3854 1633

HI@THEHERO.CO

HERO ACKNOWLEDGES THE TRADITIONAL CUSTODIANS OF THE LAND ON WHICH WE WORK. WE PAY RESPECT TO THEIR ELDERS PAST AND PRESENT.