We turn brands into HEROES, powering marketing effectiveness through award-winning advertising creativity.

HERO | Australia’s Best Advertising Agency At Effies, Cannes, New York Festivals, WINA and Global Creative Award Shows | Leading the Top Creative Advertising Agencies across Sydney, Melbourne and Brisbane

We turn brands into HEROES, powering effectiveness through creativity. Our best in class HERO team melds award-winning Brand Strategy, Creative, Design, Consumer Experience, PR, Social, Consulting, Data, Research, Technology and AI services, across Sydney, Melbourne and Brisbane. All seamlessly integrated through our bespoke process of Strategic Discovery, Definition, Design and Delivery: The HERO's Journey. We call it connecting the Logic with the Lightning.

HERO is the top Australian Advertising Agency and Best In Show at the Effies, Cannes Lions, New York Festivals, WINA and Global Creative Award Shows. Named Effies #1 Independent for Australia and APAC. And Agency of the Year at the New York Festivals, Campaign Brief, Mumbrella, AdNews, B&T. Our best in class advertising agency melds award-winning Brand Strategy, Creative, Consumer Experience, Consulting, Data, Research and Technology and AI.

HERO is Australia's top ranked advertising agency for both award-winning creativity and marketing effectiveness and is globally recognised as the best independent advertising agency in Australia. HERO offers integrated brand strategy, marketing communications, digital development and digital agency services across our Melbourne, Brisbane and Sydney advertising agency offices.

According to local and global award shows, HERO is Australia’s best creative advertising agency, consistently producing award-winning campaigns recognised globally for their creativity and effectiveness.

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Calbee Australia Appoints HERO As Lead Creative Agency Following A Competitive Pitch
Ben Lilley 23/6/22 Ben Lilley 23/6/22

Calbee Australia Appoints HERO As Lead Creative Agency Following A Competitive Pitch

Independent agency, HERO has been announced as lead creative agency for Japanese snacking giant Calbee Australia.

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HERO shares first major campaign for Toyota
Ben Lilley 25/5/22 Ben Lilley 25/5/22

HERO shares first major campaign for Toyota

HERO launches new Corolla campaign and platform Never Stop Smiling.

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HERO adds Circles.Life to its client roster
Ben Lilley 5/5/22 Ben Lilley 5/5/22

HERO adds Circles.Life to its client roster

The competitive pitch was an integrated response and saw HERO agency win the regional and local remit to define their global brand strategy and creative platform.

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Originality the beginning in first Microsoft Surface ad via Hero
Ben Lilley 2/2/22 Ben Lilley 2/2/22

Originality the beginning in first Microsoft Surface ad via Hero

Hero has released a new campaign for Microsoft Surface, Microsoft’s laptop and computer range, targeting university students.

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Healthy win for HERO with GSK’s Centrum vitamins range
Ben Lilley 19/8/21 Ben Lilley 19/8/21

Healthy win for HERO with GSK’s Centrum vitamins range

HERO has been appointed as GSK’s lead creative agency for the Centrum vitamins range.

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Ben Lilley one year on: avoiding mega-mergers and the vision for Hero
Ben Lilley 17/2/21 Ben Lilley 17/2/21

Ben Lilley one year on: avoiding mega-mergers and the vision for Hero

It’s been a stellar year of creative and award wins since Mumbrella spoke to Lilley last about his HERO plan.

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HERO Acquires Award-Winning Data And Technology Developer B.B.E
Ben Lilley 9/10/20 Ben Lilley 9/10/20

HERO Acquires Award-Winning Data And Technology Developer B.B.E

HERO has acquired award-winning consulting, data and technology developer B.B.E. bolstering its end-to-end creative, technology and data offering.

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Ben Lilley consolidates his agencies under new Hero agency
Ben Lilley 7/10/20 Ben Lilley 7/10/20

Ben Lilley consolidates his agencies under new Hero agency

Ben Lilley consolidates his agencies under new HERO agency offering

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SYDNEY

114 Brougham Street
Potts Point NSW 2011

+61 2 9994 4014

MELBOURNE

HERO HOUSE
26 King Street, Prahran VIC 3181

+61 3 9993 9333

BRISBANE

Level 4, 500 Queen St
Brisbane QLD 4000

+61 7 3854 1633

HI@THEHERO.CO

HERO ACKNOWLEDGES THE TRADITIONAL CUSTODIANS OF THE LAND ON WHICH WE WORK. WE PAY RESPECT TO THEIR ELDERS PAST AND PRESENT.