Snr Constable Laurie Fox

Snr Constable Laurie Fox

Client: Victoria Police
Project: Sgt Laurie Fox

Senior Constable Laurie Fox took his own life on New Year's Eve, 2012. Eight years later we brought him back, with Deep Fake Technology, to share a message Victoria police officers couldn’t possibly ignore. Presented as an internal video, Laurie’s message encouraged officers to identify and recognise the signs of suicide ideation in their own behaviour and direct them to seek anonymous support.