Snr Constable Laurie Fox

Snr Constable Laurie Fox

Client: Victoria Police
Project: Sgt Laurie Fox

This multi Effie-Award winning campaign told the heartbreaking story of Senior Constable Laurie Fox, who took his own life on New Year's Eve, 2012. Almost a decade later, we brought him back, with Deep Fake Technology, to share a message Victoria police officers couldn’t possibly ignore. Presented as an internal video, Laurie’s message encouraged officers to identify and recognise the signs of suicide ideation in their own behaviour and direct them to seek anonymous support. Winner of 2 Gold and one Silver APAC Effies and awarded at the Caple and MADC Awards, and B&T, Campaign Brief, AdNews and Mumbrella Agency of the Year Awards