We turn brands into HEROES, powering marketing effectiveness through award-winning advertising creativity.

HERO | Australia’s Best Advertising Agency At Effies, Cannes, New York Festivals and WINA | #1 Australian Agency at WINA 2025 and 2026 | #2 Global Agency at WINA 2026 | #6 Global Agency at WINA 2025| Leading the Top Creative Advertising Agencies across Sydney, Melbourne and Brisbane

Our best in class HERO team melds award-winning Brand Strategy, Creative, Design, PR, Social, AI and Technology, into national blue-chip brand advertising campaigns across Sydney, Melbourne and Brisbane. All seamlessly integrated through our bespoke process of Strategic Discovery, Definition, Design and Delivery: The HERO's Journey. We call it connecting the Logic of brand strategy and insights with the Lightning of world-class creativity.

HERO is consistently recognised as Australia's top Advertising Agency and Best In Show at the Effies, Cannes Lions, New York Festivals and One Show, amongst others. Including Effies #1 Independent for Australia and APAC and Agency of the Year at the Mumbrella, AdNews and B&T Awards, Campaign Brief's #1 Independent 2024 and 2025, and top-ranking at the 2025 and 2026 World Independent Advertising Awards (WINA Festival)

Most recently, HERO's campaigns have also been awarded for outstanding AI innovation, with both Mastercard and Fujifilm recognised in the 2026 Mumbrella and AdNews Agency of The Year Awards for AI, Technology and Data. HERO's case studies include outstanding marketing performance and results for some of Australia's leading brands. From Toyota, Microsoft, Mastercard, Crown Resorts and ENGIE, to Bakers Delight, L’Oreal and the Australian Federal and State governments.

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  • HERO is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.

    We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The NPPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.

    A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at www.aoic.gov.au

    What is Personal Information and why do we collect it?

    Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect include: names, addresses, email addresses, phone and facsimile numbers.

    This Personal Information is obtained in many ways including interviews, correspondence, by phone, by email, via our website www.thehero.co, from cookies and from third parties. We don’t guarantee website links or policy of authorised third parties.

    We collect your Personal Information for the primary purpose of providing our services to you, providing information to our clients and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.

    When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.

    Sensitive Information

    Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.

    Sensitive information will be used by us only:

    • For the primary purpose for which it was obtained

    • For a secondary purpose that is directly related to the primary purpose

    • With your consent; or where required or authorised by law.

  • Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties. In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.

    Disclosure of Personal Information

    Your Personal Information may be disclosed in a number of circumstances including the following:

    • Third parties where you consent to the use or disclosure; and

    • Where required or authorised by law.

    Security of Personal Information

    Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure.

    When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 7 years.

    Access to your Personal Information

    You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.

    HERO will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information.

    In order to protect your Personal Information we may require identification from you before releasing the requested information.

    Maintaining the Quality of your Personal Information

    It is an important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.

  • If you have any queries or complaints about our Privacy Policy please contact us at:

    Level 7 574 St Kilda Road, Melbourne VIC 3000

    Hi@thehero.co

    (03) 9993 9627

SYDNEY

114 Brougham Street
Potts Point NSW 2011

+61 2 9994 4014

MELBOURNE

HERO HOUSE
26 King Street, Prahran VIC 3181

+61 3 9993 9333

BRISBANE

Level 4, 500 Queen St
Brisbane QLD 4000

+61 7 3854 1633

HI@THEHERO.CO

HERO ACKNOWLEDGES THE TRADITIONAL CUSTODIANS OF THE LAND ON WHICH WE WORK. WE PAY RESPECT TO THEIR ELDERS PAST AND PRESENT.