‘We’re a bakery, not a fakery’: Bakers Delight’s cheeky new campaign from Hero

Hero has launched a new campaign for Bakers Delight, calling out the major supermarkets’ claims of ‘fresh’ bread.

The campaign is already being lauded for its bravery and creativity. And we couldn’t be more delighted.

It’s this kind of creative recognition that is key to our ambition to be not just Australia’s best independent creative agency and one of the world’s top creative advertising agencies, but also Australia’s best creative agency run by Australia’s top creative advertising and marketing agency talent.