HERO Named Australia’s Best Marketing & Advertising Firm of the Year In 2026 Global 100 Rankings
HERO has been named Australia's Top Creative Agency in the 2026 Global 100 Rankings, adding The Global 100 Best Marketing & Advertising Firm of the Year for 2026 to its long list of local and global accolades.
Local and global accolades for HERO
Over the past 12 months, HERO has climbed to the top of major international and domestic circuits, setting a new benchmark for creative effectiveness in Australia:
The Pitch & Performance Benchmark: Named TrinityP3’s top Australian creative agency for Best New Client Performance and consistently ranked as the #1 new business winner by B&T.
Commercial Effectiveness: Maintained its position as the #1 Independent Australian Agency at both the APAC and Australian Effie Awards—proving that creativity is the ultimate driver of ROI.
Local Industry Hotlists: Secured a prominent top-10 position on the Campaign Brief Hot List and ranked among the Top 5 Australian independents.
Global Creative Milestones: Ranked 6th overall at the global WINA (World Independent Advertising Awards), becoming the first Australian agency in the event's history to break into the global top ten.
Leading the Industry’s AI & Technological Shift
HERO is a leader in advertising technology and AI integration, dominating recent shortlists across major Australian media awards. At the AdNews Agency of the Year Awards, HERO was recognised in the Independent Agency of the Year and ultra-competitive Best Use of AI and Technology categories.
The agency's technical expertise is anchored by globally acclaimed campaigns including:
Mastercard (Transit Tales): An AI-powered, data-rich storytelling platform delivering personalised, real-time narratives for commuters.
Fujifilm Instax (Mindography): A boundary-pushing campaign combining AI with human emotion that won major accolades, including at the Cannes Lions for Digital Craft.