DELIVERY DANCE
DELIVERY DANCE
MENULOG · DELIVERY DANCE
THE CAMPAIGN THAT MADE FOOD DELIVERY FUN.
#DeliveryDance celebrated the excitement of waiting for a takeaway delivery, turning a familiar behaviour into a social movement that had Australians dancing their way to the front door.
Menulog wanted to raise the brand profile and drive engagement among hungry young people.
The Menulog #DeliveryDance challenge invited users to create their own version of a delivery dance using the Snoop track. We launched with a buffet of tasty TikTok Creators, TopView placement and In-Feed activity to amplify the challenge.
The Results
28.9M+
The campaign generated more than 28.9 million impressions across TikTok.
89%
The #DeliveryDance challenge delivered an 89% uplift in ad recall
2M
Official creators generated more than two million video views.
35.9%
Brand association increased 35.9% during the campaign period
19%
Creator content achieved an average engagement rate of 19%.