THE CHEWABLES

THE CHEWABLES

ceNTRUM · THE CHEWABLES

THE CAMPAIGN THAT MADE WELLNESS SOMETHING KIDS COULD GET EXCITED ABOUT.

We wanted parents to know they’re the best way to keep their kids rocking are new Centrum Kids Chewables. So we formed an animated fab four super group, each member bringing their own flavour to the mix. The Chewables are about to head out on a sold out global tour that spans TV, social, digital, OOH and in-store.

City bus with Centrum chewables advertisement featuring cartoon fruits
Bus with Centrum Chewables advertisement and colorful fruit characters
People walking in a shopping mall with a digital Centrum advertisement displayed on a screen.
Shopping mall corridor with digital advertisement display for Centrum vitamins featuring a cartoon pineapple. Blurred motion of people walking past. Woolworths store visible in background.
City bus in Perth with Centrum advertisement on the side, featuring cartoon characters and vitamin bottles. Route number 33 heading to Elizabeth Quay is displayed.