Sweat it out

Client: Powerade

When the day has been filled with frustration, there’s no better remedy than just sweating it out.

TRUTH

When the day has been filled with frustration, there’s no better remedy than just sweating it out.

TRANSFORMATION

With daily pressures and niggles, life can get the better of you. But there’s a lot to be said about the power of exercise when trying to clear your head — we all know that feeling of exhilaration we get after exercising which helps us take on the day.

So, to launch the scientifically formulated POWERADE ION4 active water, we sought to inspire people of all ages to tackle life’s pressures head on, by sweating it all out.

Along with the new TVC, we employed our high profile POWERADE brand ambassadors, Sam Kerr and Dylan Alcott, across a series of creative executions on social, OOH, POS, and in fitness centres. Their presence gave the campaign an instant, authentic athletic presence in market, and truly helped to inspire Aussies to get active, and to sweat out the daily pressures of life.

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