SIMON MCCRUDDEN

Chief Strategy Officer, Melbourne

A passionate believer in the power of creativity to transform businesses and drive long-term growth, Simon has held senior roles at some of the world’s best agencies who share this belief, such as Wieden + Kennedy and BMF. He is a leading force for creative effectiveness for our clients across Australia.

Simon is a strong believer in the role that truth, and the research and data analysis needed to arrive at the truth, has to play in the development of strategies that enable the creation of original and populist creative work. A passionate entrepreneur, Simon also co-founded exclusive provedore Madame Truffles, which he sold in 2018.

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